That is, you need to know what your users want.

Precisely targeted at the carbide Inserts of this field, aimed at the foreign market users how to continue to produce quality content. It’s a two-point process.

Just like a timeline, you have to work on the X and y of the timeline, where x is the width and Y is the depth.
What do you mean?

X Width, in fact, refers to the range and scope of our content. In fact, for high-quality content creators in the field of cemented carbide, such as me, sometimes want to write something cemented to attract users, it’s not always easy.

Because most of the time we tend to create content from what we learn, or from our own experiences. Not to mention that I’m not a cemented carbide major, or that I don’t have much experience at all.

And that’s where you get stuck, but to expand, you can expand in three ways,
one is our topic, the title
Second, our main body, the subject content
Third, the form of innovation, the form of expression

Many writers start from their own experience when writing content, and after a while, they may run into some creative bottlenecks and feel like they are running out of ideas.

So how do you solve this problem?

I will contact my current users to tell me what problems they are having with our products?
What’s he doing with our stuff? I was consulting with our engineering or senior colleagues, and I was surfing the web, and I was inspired, and that’s what I chose.

But in the process, you’ll find that users are sometimes not motivated to give you feedback.

Why? When there is a problem, the first thing the guest wants is our attitude to solve the problem.

In the actual business process, if your own power is not big, the response time is slow, does not achieve the user’s expectation value, then basic with the user does not establish an emotional link and the sense of trust.

As people who want to create content, they don’t have access to a constant flow of material and inspiration.

Sincerely hope to do a good business people, do not lie hard, soft apology, their own death.

When something goes wrong, our attitude, timeliness, and meeting the expectations of our users will be the starting point for a long and stable relationship with them.

Like a carbide Insert, like a broken tooth, a fracture?
In accordance with what-why-how to solve the idea, you can come up with a soft article.

And this piece is definitely going to be a pain in the ass for our precision clients, a pain in the ASS.

Break the boundary between subject and knowledge, and make the content broader from the main body

With the width of the topic, we will talk about the main body, body content. For me, the main body width is also a challenge to really create hard metal content, because the hard metal is tungsten carbide plus cobalt plus a little carbon, nothing else.

In fact, uh, it is not true, like the cemented carbide industry itself, it has a lot of other industries cross.

Let’s talk about, for example, the surface treatment of carbide Insert, or heat treatment. Then, for example, when it comes to the marketing of the customer’s saw blade business, I will use overseas marketing tools to help him analyze where its market is, which involves the network, network technology, network tools, Google Algorithm;

In this way, you will find that the whole body of content can be supported by more disciplines and knowledge. Then you’ll find that your content can be malleable, and it won’t be limited to your particular field.

Try Different genres and stretch the boundaries of content with different creative forms.
Content creation, such as educational teaching, Popular Science, get a Whiteboard, put on products, shoot how to use our products. What should be paid attention to in the process of using?

You can actually shoot, you can also find a design company to design small animation.

Speaking of form, perhaps the following point is also called innovation. Maybe many people have different ideas about the packaging of products, silk screen Logo, or laser Logo, the color of the packaging, how the outer packaging is sealed, what kind of tape is used to seal the box, these are in any manufacturing enterprise will appear, if the above a little change, is not a different form of it?

We can use video, the way the test now to compare our new improved packaging, strong and beautiful.
Many of the same old questions and phenomena are even the same topic, and when it is presented in a different form, your content boundaries are expanded again.

After talking about the width of the content, let’s take a look at the depth of the content, which is the y-axis. For many people, the width is relatively easy to understand, which is the area and scope of your coverage. What does the depth mean?

Here we are going to do user layering, we need to provide different levels of user needs corresponding to the content and products.

So how does the depth of the content work?

Two aspects, the first is multi-platform release, and then is the product.

Distribute on multiple platforms (your own B2B platform, Linkedin, Facebook, Twitter, INS, Pinterest). We don’t copy and paste, we try to understand what the user needs for the product on each platform, what’s the difference.

Behind the data is the user requirements, layered on the user to do content depth.

Go out there and get to know the real users. At the same time, the platform on these SNS will find people who operate our industry professionals and place the most accurate advertisements. Through them, we can understand what the needs of the users of our industry on their platform are, our potential guests use their platforms during peak hours, which can be a complement to our deep understanding of users.

I read a lot of articles, and in the matter of finding ourselves, to paint a picture of ourselves, to find our precise clients, we also need to paint a picture of our clients. This portrait can help me find more links to the guest’s content.

All of our content is based on the needs of our users, and one of the most important factors in expanding the breadth and depth of our content is where your users are, and what you need to know about them.

We are not so much content creators, giving content to users, as we are constantly expanding the boundaries of our knowledge and experience along the way.